Why Lululemon has stayed sweet

first_imgDiscounter Target Corp. sells activewear. So does the K-mart division of Sears Holdings Inc. So do specialty apparel marketers Under Armour and Nike Inc. Even Beyoncé has an activewear line.With almost every general merchandiser and specialized apparel marketer selling activewear, Vancouver-based Lululemon Athletic Inc. should by now have been left in the dust. That is, after all, so often the fate of pioneers. It’s been a long 18 years since Lululemon founder Dennis “Chip” Wilson created the “athleisure” niche with the North Vancouver native’s first store, in 1998.Yet Lululemon remains the dominant brand in premium activewear. And it looks set to achieve its ambitious goal of roughly doubling sales, to about $4 billion (U.S.), in just five years. LEAVE A REPLY Cancel replyLog in to leave a comment Login/Register With: Advertisement Despite many high-profile setbacks, Lululemon is well on the way to establishing itself as a global brand. The company has about 360 stores in eight countries on four continents, including its first two outlets in China, which opened this month. Facebook Advertisement Advertisement Twitterlast_img